MSc Strategic Digital Marketing
Arden University, London, United Kingdom
Key facts
- Level
- Postgraduate (Master's)
- Subject
- Business & Management
- Duration
- 1 year
- Study mode
- Full time
- Tuition fee
- £17,500 per year
- Intakes
- November 2026, February 2027, May 2027
Course overview
Combines marketing strategy with hands-on digital skills including SEO, social media, Google Ads, UX, analytics and martech, ending with a 60-credit digital transformation capstone. It is dual-accredited by the DMI and CIM, with CIM exemptions and free student memberships. Assessment is entirely coursework built around real campaigns and client briefs. Careers include digital marketing manager, brand manager, social media manager and marketing analyst. Taught full-time in blended mode at London (Stratford) or Manchester: two days of on-campus classes a week plus guided online study.
What you will study
Year 1: Digital Marketing Environment; Building and Managing Digital Brands; Contemporary Marketing Communications Planning; Big Data, Analytics and Martech; Managing Customer & User Experience; Social Media Marketing; Digital Transformation Project
Entry requirements
Academic requirements
UK 2:2 bachelor's degree or equivalent. HND/HNC/DipHE with 3-4 years of managerial work experience, or 5 years of managerial experience, also considered.
English language
IELTS 6 · PTE 59 · TOEFL iBT 79
Minimum in each skill (IELTS): Reading 5.5, Writing 5.5, Speaking 5.5, Listening 5.5
Scholarships for this course
UK International Super Early Bird Offer
£3,000 · Application deadline: 12 April 2027
Arden University UK Offer for International Students
£2,500
Course details come from the university and can change. Always check the official course page before you apply.